New research shows sellers charge less for products they enjoy making, even though buyers are willing to pay more for them
New study shows consumers are more likely to use discounts celebrating a “special day” like Pi Day than for standard sales events, especially when the promotion is both original and appropriate.
Daniel Zane investigates what happens to consumers when they are distracted by a background ad while multitasking.
New Lehigh Business study looks at getting everyone to agree on the pandemic threat.
