A Weekend to Remember Inaugural Founder’s Weekend brings campus community together in celebration of Lehigh.
The Pros and Cons of Humanizing a BrandMarketers have for decades worked on brand anthropomorphism in an effort to build a stronger connection with consumers. Marina Puzakova’s work explores what happens when they succeed.
Back from the BrinkVince Volpe ’80 is on a mission to revitalize a historic soccer club—and in the process bolster his beloved, adopted hometown, too.
Down from the MountainKhanjan Mehta believes Mountaintop-style experiences are too valuable to be limited to Mountaintop alone
Back on TopCruz’s title puts Lehigh wrestling back in the national spotlight